- Jaguar is going fully electric, but the EVs aren't ready yet.
- It won't sell any new cars in its home market until 2026.
- You can still buy a new Jag outside of the UK.
Announced nearly four years ago, Jaguar Land Rover’s “Reimagine” global strategy had one hugely important bullet point: “Reimagination of Jaguar as an all‑electric luxury brand from 2025 to realize its unique potential.” 2025 is right around the corner, and while new EVs have not been unveiled yet, the end is nigh for cars with combustion engines. In fact, Jaguar has stopped selling new vehicles with conventional powertrains in its home market.
That’s right—you can’t buy a brand-new Jaguar in the UK anymore. The E-Pace, XE, XF, and F-Type had already been axed, and now the F-Pace has also bowed out. Autocar received a statement from JLR: "From November 2024, new Jaguar sales will come to an end ahead. We have now ceased allocation of our current generation of Jaguar vehicles.”
The SUVs are still manufactured for markets outside Jaguar’s homeland, but their days are numbered as well. Before the new wave of EVs arrives, British customers can buy a certified pre-owned car with the leaping cat. The F-Pace was its most popular product in 2023 when 21,943 units were sold globally. That’s not a particularly big number in our SUV-hungry world but it’s still higher than the volume generated by all the other models combined. That says a lot about how much the company has been struggling.
Owned by Tata Motors since 2008, Jaguar will be pushed upmarket. It won’t rival the likes of BMW, Mercedes-Benz, and Audi anymore. Instead, it’ll go up against the likes of Bentley and Aston Martin. The first EV after the brand’s reinvention is expected to be a Porsche Taycan competitor, with a Bentayga-fighting SUV to land in 2026. Both will be underpinned by the dedicated Jaguar Electrified Architecture, which will also serve as the foundation for a big sedan due later this decade.
In the meantime, Jaguar plans to unveil a concept car before the end of the year in the United States. A four-door posh GT, the subsequent production model is going to start at over £100,000. At current exchange rates, that works out to nearly $130,000. The company’s managing director Rawdon Glover recently admitted the transition to a pure electric brand has been “hugely frustrating.” The plan is for the new Jaguar to move into ultra-luxury territory and sell fewer cars with higher profit margins.
The first model won't go on sale in the UK until 2026, so for more than a year, Jaguar won't sell any new cars in Britain.
Source: Autocar
