Jack Tweed has found love in his life once again, 13 years on from the heartbreaking death of his wife, Big Brother legend Jade Goody.
It's been reported that the 34-year-old Essex native has been dating Ellie Sargeant, 27, for the past six months.
The PA, also from Essex, has even been helping Jack organise a charity event in honour of his late wife later this summer.
Pals claims the couple stand a "great chance of a future" and have been "smitten" with one another.
"Jack has really fallen for Ellie. They already share a close bond and are totally smitten with each other," a source close to the pair has told the MailOnline.
"It's still early days but pals believe they have a great chance of a future together."
Jack's new relationship comes after his split from ex-girlfriend Alee Jeffreys last year, whom he met on social media.
The star admitted at the time it had been his "most serious" relationship since Jade - someone he has "always compared" new partners to since her tragic death in 2009.
Jack was just 21 when he became a widow after the Big Brother icon tragically passed away from cervical cancer as the age of 27.
The pair married at Down Hall country house on February 22, 2009, with the late star telling OK! magazine: "I've had the happiest day of my life. Now I'm ready to go to heaven."
Jade sadly passed away the following month, leaving behind heartbroken husband Jack and her two sons, Bobby and Freddie, from her previous relationship with Jess Brazier.
Over recent weeks, Jack has reconnected with Jade's eldest Bobby, as he prepares to host the Summer Charity Ball in July, alongside mate and former TOWIE star Mark Wright.
The event, which will see James 'Arg' Argent performing, is taking place in order to raise funds for the cancer rehabilitation trust Jack created in his late wife's memory.
And the location is exceptionally symbolic for Jack, as it's where he and Jade tied the knot just weeks before her death.
"I'm proud to announce I've set up my own cancer rehabilitation charity in aid of my late wife, Jady Goody," the former Celebrity Big Brother star has previously explained on social media.
"This is very close to my heart and cervical cancer has affected millions of people all over the world.
"On Thursday, July 21, I'll be hosting a ball in aid of Jade at Down Hall where we got married."
He continued, his voice breaking in the video: "Mark Wright will be hosting the night and we've got the Arg band performing and to top it off we've got a set from DJ Colin Francis.
"There's going to welcome drinks and a beautiful three-course meal.
"We've got an auction, we've got a raffle and we've got games throughout the night.
"For tickets and enquiries go to @cancerrehabtrust and we hope to see you there."
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