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The Times of India
The Times of India
World
TOI World Desk

Jackie Chan became the face of a campaign to save one of the world's most trafficked mammals; his Kung Fu Pangolin campaign urged China to stop buying their scales

Jackie Chan China WildAid The Nature Conservancy Trafficking Vietnam

Jackie Chan, one of China's best-known film stars, became the face of a high-profile campaign in 2017 aimed at reducing demand for pangolin products and helping protect one of the world's most trafficked mammals. The campaign, called “Kung Fu Pangolin”, used Chan's martial-arts image to deliver a simple message to consumers in China and Vietnam, where pangolin meat and scales had been in demand. In the 47-second public-service advertisement, Chan tries to teach pangolins kung fu so they can defend themselves against poachers, only to discover that the animals respond to danger by curling into protective balls. Produced by WildAid with The Nature Conservancy, the campaign urged people not to buy pangolin products and highlighted how consumer demand can fuel the illegal wildlife trade.

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