GUILIN, China, June 2, 2026 /PRNewswire/ -- As global travellers increasingly seek slower, experience-led journeys, Guilin is emerging as one of China's standout destinations for nature, heritage and cultural immersion. International flight bookings to Guilin grew 75% year-on-year in Q1 2026, ranking Guilin among the fastest-growing cities in China among global travellers.
Trip.com Group highlighted the city's growing appeal this week at its "Guilin Night" event, which brought together more than 3,500 international guests from 78 countries and regions. This is alongside legendary actor and the Group's Global Ambassador for China Travel, Jackie Chan, who is shining a spotlight on the destination.
For generations, Guilin has enchanted travellers with its mist-covered karst mountains, winding rivers and timeless scenery. And beyond the postcard-perfect landscapes, the region also offers a rich tapestry of multi-ethnic cultures, where traditions from communities including the Zhuang, Yao, Miao and Dong peoples continue to shape local life, cuisine, craftsmanship and customs.
