Asda is to almost double the number of stores that offer its lowest-priced value range to help tackle the cost-of-living crisis, the supermarket chain has confirmed.
The company, which is owned by the Lancashire-based billionaire Issa brothers, said of the 200 lines making up its Smart Price and Farm Stores products, 150 are available in 300 stores across the country.
But from March 1, bosses will roll out the 200 lines to all 581 stores as the cost of products rise due to higher transportation costs and increased wages and energy bills, the PA news agency has reported.