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Fortune
Fortune
Eleanor Pringle

Jack Black calls 'Elon's bluff’ as Twitter's blue checkmark deadline passes

Elon Musk, CEO of Twitter (left), and actor Jack Black (right) (Credit: Left: CARINA JOHANSEN/NTB/AFP - Getty Images. Right: Albert L. Ortega - Getty Images)

The Twitter CEO's bid to pressure users into paying for a blue check mark seemingly hasn't gone according to plan, with big-name users refusing to fork out but seeing their verification mark stay in place anyway.

Elon Musk first rolled out a subscription model for blue ticks on profiles available to anyone—which signal the account is verified—in November, shortly after buying the social media platform. The initial rollout was paused when imposter accounts flooded the platform, then later resumed, but the end goal remained the same: only paying users would receive a blue tick, and If users that had been previously verified, such as politicians, celebrities and media outlets didn't pay, the mark would be taken away.

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