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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Mark Lane

J.J. Watt to be on Wheaties box

J.J. Watt may not be on an NFL field in 2023, but his presence surrounding the sport is hardly going away.

The three-time NFL Defensive Player of the Year has a new studio gig with CBS Sports, and will be inducted into the Houston Texans Ring of Honor in Week 4 against the Pittsburgh Steelers.

Starting in early August, Watt will also be on the Wheaties box, a notorious space reserved for elite athletes since 1934.

Watt will have to share the cover with Steelers outside linebacker T.J. Watt, his little brother. Younger brother, Derek Watt, appears on the back to complete the trio.

All three Watt boys are influential in the community as well. Derek and T.J. have contributed to the Make-A-Wish Foundation while J.J. has worked with his Justin J. Watt Foundation to create safe, after-school athletic opportunities for middle-school aged kids.

Wheaties will donate $100,000 to the Justin J. Watt Foundation for its efforts in these endeavors.

Last year’s Wheaties athlete was Olympic gold medal gymnast Simone Biles, who is a Houston native and a big Texans fan.

The box will be available at major retailers nationwide in early August for $6.19.

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