It’s safe to say that in most any other framework, discount facilitation service Groupon (GRPN) would be considered an extremely speculative idea. With the advent of social media, companies have more avenues to directly communicate with their customers. Therefore, the business model has gradually faded away, leading to a significant drop in demand for GRPN stock.
Sure, one can make the argument that since the beginning of the year, the embattled company gained almost 37% of equity value. Also, in the trailing 52 weeks, GRPN stock shot up just under 141%. However, the broader context is key. In the past five years, shares tumbled 76%. And since the public market debut, the enterprise cratered to the tune of nearly 97%.
