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TV Tech
TV Tech
George Winslow

J.D. Power: Loyalty among Live TV Streamers Much Stronger than Cable and Satellite Customers

JD Power United States DIRECTV Dish
YTTV.

A new J.D. Power survey finds that consumer loyalty is much stronger for vMVPDs like YouTube TV, which J.D. Power calls “live streamers”, versus consumer loyalty towards traditional cable and satellite pay TV services. 

According to the latest J.D. Power data, the likelihood of live TV streaming (i.e. vMVPD) customers switching services in the next year is just 12%, while the likelihood of cable and satellite customers switching is 21%.

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