For most of its history, J.Crew’s catalog has been an iconic part of the retailer’s brand. Seven years ago, however, the company discontinued the physical book, ending nearly 30 years of history. Later this month, the catalog will make its return.
J.Crew, which filed for bankruptcy in 2020, is on an upswing again and it’s banking on the surge in nostalgia to help it keep growing, which led to the company’s decision to bring back the catalog full of widespread fashion shoots that helped establish trends in years gone by.
