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Los Angeles Times
Los Angeles Times
Sport
J. Brady McCollough

J. Brady McCollough: With attack on UCLA’s Big Ten move, California Gov. Newsom conveniently forgets he pushed NIL domino

LOS ANGELES — Nearly three years ago, when Gov. Gavin Newsom joined LeBron James and his ensemble to sign California’s historic “Fair Pay to Play Act” into law on James’ HBO show “The Shop,” Newsom was more than happy to tell the truth about college sports. In fact, he seemed downright giddy.

“The jig’s up,” Newsom said on Sept. 30, 2019. “Billions and billions of dollars, 14-plus billion dollars goes to these universities, a billion-plus revenue to the NCAA themselves, and the folks who are putting their lives on the line, putting everything on the line, are getting nothing.”

Newsom rightfully predicted that Senate Bill 206, which allowed California college athletes to profit from the use of their name, image and likeness (NIL) for the first time, was going to induce a flood of similar legislation across the country, forcing the NCAA’s hand and forever altering the “power arrangement” between player and school.

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