When it was announced last year that Plugin Alliance and Brainworx were joining forces with the already-in-bed-together Native Instruments and iZotope, the idea was that all four brands would be part of an umbrella company called Soundwide. As of today, though, that’s all changed, as it’s just been confirmed that iZotope, Brainworx and Plugin Alliance are now part of Native Instruments.
If you’re a little confused, rest assured that you’re not the only one. By way of explanation, the bosses of the company formerly known as Soundwide are now saying that they’re moving forward with the NI name on the masthead because it’s “more familiar to our community,” which is certainly true.
