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Marie Claire
Marie Claire
Lifestyle
Adam Reed

I've Been Styling Celebrity Hair for 30 Years—Here's How to Make Your Blow-Dry Last for Days

How to make your blow dry last.

There’s one question I’m asked more than almost any other: Why does my hair never look as good as it does when I leave the salon? The answer isn’t because your hairdresser has a magic pair of hands. It’s because we’re thinking about the process, not just the finished result. A great blow-dry begins long before you pick up a hairdryer.

The truth is, whether I’m in the salon, backstage at Fashion Week, or styling someone for a red-carpet event, my priority is always the same: healthy hair. Hair that is well cared for has better elasticity, more movement and responds far better to styling. One of the biggest misconceptions I hear daily is that styling products damage hair. On the contrary, when used correctly, they actually protect the hair, improve longevity and allow you to use less heat.

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