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International Business Times UK
International Business Times UK
Business
Stephanie Cruz

Ivanka Trump Claims She Sacrificed Her $800 Million Business for the White House — The Reality Is Murkier

Ivanka Trump White House Steven Bartlett CNBC Ethics Nordstrom
Ivanka Trump built a fashion and jewellery empire she claims reached nearly $800M in annual sales before ethics rules forced its closure in 2018. (Credit: FB/ Ivanka Trump)

Ivanka Trump told Steven Bartlett on The Diary of a CEO in April 2026 that her fashion brand was pulling in close to $800 million (£633 million) a year before she walked away from it. The claim has not been independently verified, and the available public filings suggest the real figure was a fraction of that.

Industry experts estimated the brand's total annual revenue at roughly $100 million (£79 million) across all channels, CNBC reported in 2017. CBS News independently cited the same figure. That puts Trump's podcast claim at eight times the best available estimate.

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