This Morning viewers were quick to call out Holly Willoughby's 'snobby' behaviour after she and co-host Phillip Schofield tested perfumed. The pair were back at the helm of the ITV daytime show when they were joined by Sarah Jossel.
The beauty expert, who is the beauty director at The Sunday Times' Style magazine, regularly appears on the popular programme with her latest product finds, tips and tricks. On Wednesday (November 2), she was on hand to show Holly and Phillip a bunch of high-street fragrances under £30.
The trio wasted no time in getting stuck into chatting about and smelling the perfumes Sarah had pulled together. But Holly’s reaction to a £1 perfume caused some viewers to comment.