ITV This Morning viewers were left baffled after hosts Josie Gibson and Craig Doyle shared an awkward three-way hug with a guest on Tuesday's programme (July 26). Trevor Hooton - who calls himself Treasure - appeared on the show to talk about his business.
The Canadian charges people £75 an hour for hugs, offering cuddle therapy to those who want some platonic affection. Before the segment ended, Craig encouraged Josie to share a hug with Treasure - before getting in on the action himself.
Josie stood up and hugged Treasure, while Craig commented: "Treasure, you look like you're really, deeply embracing that hug...It's good, eh?" Josie gave a giggle and responded: "It's so lovely!"
