Many This Morning viewers were left cringing at Sir Bob Geldof as he accidentally misgendered Sam Smith live on telly. Some fans also suggested they were 'disappointed' with hosts Holly Willoughby and Philip Schofield for not correcting him as the Band Aid star called the singer 'he' several times.
While on the show, the Boomtown Rats singer spoke about bandmate Garry Roberts, who died last year, and the impact Band Aid has had over the years. As the political activist and song-writer discussed the upcoming 40th anniversary of Band Aid, he mentioned Sam Smith and how they took part in the song in 2014.
"Sam Smith, I remember him at the microphone had his eyes closed, and he was singing away to the song, and I said 'Sam, they're not the words'", Bob told ITV viewers.
