This Morning came under fire from viewers as they branded a segment on today's show "tone deaf".
Monday's edition of ITV's flagship daytime programme was hosted by Alison Hammond and Holly Willoughby.
Alison was drafted in as a replacement for regular host Phillip Schofield as he continues his period of self-isolation after contracting coronavirus.
READ MORE : ITV This Morning's Phillip Schofield issues health update as Alison Hammond steps in
The two explored a wide range of topics as they interviewed stars such as Dancing on Ice's Bez - and The Masked Singer's Michelle Williams.
However, viewers were unhappy with a new Holiday 22 series that debuted on today's programme.
The travel segment is designed to give people inspiration on where to book their next getaway after restrictions were eased.
Made In Chelsea's Georgia Toffolo kicked off the four-part series with a trip to Mexico - where she travelled up the Yucatán Peninsula and went swimming in the Cenotes
However, fans following the show on Twitter blasted the feature as "out of touch".
Kye said: "This item on #ThisMorning is tone deaf. So many are worried about how they’re going to eat/not freeze to death. Meanwhile TM have sent Toff on a 5-star holiday to Mexico. Can guarantee that if any of your viewers do make it away this year, they won’t be in a room like that!"
Another user commented: "Tired of seeing the likes of Lisa, Jeff and Toff in Dubai/Mexico when we are all poor and miserable! So out of touch itv!"
Uzo posted : "Why did they pay for Toff to go to Mexico?"
Leanne added: "This Morning needs to fire whoever came up with this segment, how can they think something this tone deaf is what viewers want to see especially those who are struggling?"
This Morning airs weekdays from 10am on ITV and the ITV Hub.
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