Money Saving Expert Martin Lewis appeared on ITV's This Morning on Wednesday morning (6 April) to warn viewers about a possible advertisement energy scam making the rounds.
When speaking on the ITV show about adverts on search engines, Martin said: "This is a 'shista' firm, that's what I like to call them.
"I'm not suggesting it's illegal, but they're shistas - it's not a swear word. When you search for official sites, whether it's the passport office or the driving licence office, or to get yourself a GH-Card, what happens is on search engines at the top, you'll see a site and it will say ad.
