This Morning viewers have likened the daytime magazine show to Charlie Brooker's dystopian thriller series Black Mirror following a segment on today's show (September 5). For some time, the ITV show has been hosting the 'Spin To Win' competition, which sees the presenters spin a huge wheel, awarding whatever cash prize the arrow lands on to the lucky caller.
However, the show took an unexpected twist today as, in addition to listing amounts of cash to be won, the wheel also gave the arrow the option of landing on an 'energy bills' segment as a prize, paid for by ITV. Introducing the change on this morning's show as Holly Willoughby giggled, Phillip Schofield said: "We've got 'we'll pay your energy bills', we've got a thousand pounds as well - so this is energy bills I think for four months if it stops on that."
When Phillip asked the caller if he was worried about his energy bills, he responded: "Major, yeah I've got one of these pre-payment meters and it's absolutely murder."