This Morning viewers think they were quick to spot an awkward moment where one of its stars 'broke rank' to reveal Phillip Schofield's age.
The presenter was at the helm of the ITV daytime show on Thursday (March 31) alongside his co-host Holly Willoughby. While there wasn't a huge fuss made on-screen, ahead of appearing on their last show of the week, the This Morning crew and Holly pulled out all the stops for Phillip's early birthday.
He arrived backstage at the ITV studios to silver and gold balloons lining the way to his dressing room before he was presented with a box of Pol Roger champagne, worth more than £400, which was seen standing on his dressing table in his Instagram Story posts alongside two glasses as well as multiple packets of McVitie's ginger nut biscuits with more balloons seen poking out under the table.
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There were also, of course, some gifts wrapped in brown wrapping paper with a few different cards and Holly also shared a video of her co-host being presented with a sprinkle-covered cake with burning candles on top ready to be blown out as she and some of the crew gave a rendition of 'Happy Birthday'.
It came ahead of Phillip's milestone birthday, which is in fact today (April 1), as he turns the big 60. At the end of Thursday's show, Lisa Snowdon presented Phillip with a yellow ribbon-wrapped birthday cake as Holly said: "Before we go, we couldn't end the show without wishing Phil a very happy birthday!"
"It's tomorrow by the way," Phil replied as Holly added: "Yeah but we're not here tomorrow.! He then added: "Thank you," as he blew out the huge sparkler on top of his cake as guest chef Gok Wan told him to "have the best day".
"Look at this, what a great day! And have a wonderful birthday Phil, you deserve it," Gok told him, as Phil revealed: "We're going out for lunch in a bit."
"Lovely, I'll go drop the car off then!" Gok replied as Holly was heard saying: "Danger danger," before muttering something about picking herself "up from the floor".
Phillip's birthday appeared to be a low-key affair in comparison to the episode-long celebration when Holly turned 40 last year. And it may be because Schofe himself didn't want to make too much of a fuss.
Earlier in Thursday's programme, Alice Beer joined Phillip and Holly on the sofa to offer up some money-saving tips. Speaking about loyalty cards, Alice explained: "If you're over 60 - that's you tomorrow isn't it, Phil - you can get..."
She then got distracted as she noticed the TV star's expression, adding: "Oh. Oh dear, I should never have done that should I?" to which Phillip replied: "What a strange way to resign."
They all then giggled as Alice said: "I knew you were going to say that, I was only making it up," before Phillip muttered with a smile: "It's fine," as Alice moved on with the rest of her segment. But This Morning viewers were quick to bring it up.
@UzoObiorah tweeted: "I don’t know what’s the big deal. They all said happy bday without the number apart from Alice Beer who broke rank. The look he gave her could have killed. #ThisMorning."
"Alice mentions his birthday and nearly got sacked. Here's Lisa with a cake #ThisMorning," @AnonnyMom101 laughed.
@realjaneaird asked: "Phil not publicising it’s the big 60? #ThisMorning."
