This Morning fans were taken aback during Wednesday's programme as a high-profile guest kept repeating a "naughty" word live on air.
Holly Willoughby and Phillip Schofield were back at the helm of the daytime show, discussing the topics of the day, and joined by a number of visitors. One segment saw the pair joined by Sir Bob Geldof.
The music legend was in the studio to discuss the inspiration behind the Boomtown Rats' new single, and to pay tribute to guitarist and founding member Garry Roberts, who died in November last year.