Some viewers were not impressed when they tuned into This Morning on Wednesday and heard Sir Bob Geldof repeatedly misgender Sam Smith.
Sir Bob was on the show to talk to ITV hosts Holly Willoughby and Phillip Schofield about a range of topics including his Boomtown Rats bandmate Garry Roberts' death and the continuing impact of the Band Aid charity single over the years.
But it was the singer's inability to use the correct pronouns for the Unholy hitmaker - who goes by they/them - that really got people talking, as writes the Mirror
