ITV is bracing for a double-digit plunge in advertising revenues after last year was boosted by the Euros football tournament, but said it does not expect its production arm to be hit by US President Donald Trump’s proposed film tariffs.
The group said it was still assessing the “possibility of trade tariffs in the US”, but added that its ITV Studios business should not suffer a direct impact if Mr Trump went ahead with his threat to impose a 100% tariff on international films.
