It wasn't only human viewers shouting at their telly with excitement during the latest episode of Ant and Dec's Saturday Night Takeaway.
Fans of the family entertainment show were loving their high-energy new game which went live to the homes of audience members via their doorbell camera as neighbours raced to 'ring my bell' for a cash prize.
But viewers also complained that it was sending their dogs mad.
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Fans took to Twitter to complain to hosts Ant McPartlin and Declan Donnelly and some shared videos of the chaos that ensued.
@jenny_pratt_ tweeted: "@antanddec loved the ring my bell segment. But I hate you because my dogs been non stop barking for the past 15 minutes #ringmybell #saturdaynighttakeaway."
@klm1510 asked: "So who else’s dog went mental at all the ring doorbells on @antanddec Saturday Night Takeaway?"
@DonnaAlice told them: "@antanddec love the ‘ring my doorbell’.
"However you are sending my dog into a frenzy as she keeps thinking there’s someone at the door! @itvtakeaway."
@Raicheb2 said: "Thanks @antanddec- the dogs have been thinking there’s someone at the door for the past few minutes."
@Arron1970 commented: "Thanks Ant and Dec, the dog is going mad!"
@febfiesta typed: "Loving the new 'Ring my bell' feature on @antanddec's @itvtakeaway. However, the dog has gone in to orbit."
And @ANethell tweeted: "Thanks @antanddec for making my dog go mental with #ringmybell."
But @Laceandloveshoe urged: "Ring my bell was so much fun, please have that next week again!"