ITV's reality series The Games has launched after much hype - but viewers are not impressed with the TV show even dubbing it 'Poundland Olympics'. Hosted by Holly Willoughby and Freddie Flintoff, it features a group of celebrities competing against each other in a series of Olympian tasks.
The show, which launched on monday, May 9 and continues nightly, is a revival of a Channel 4 programme that previously aired between 2003-2006. Despite being heavily promoted by the channel, viewers quickly lost faith in the show and many switched off.
Twitter was filled with viewers slamming The Games as 'cringe' and 'self-indulgent'. The new programme features Strictly Come Dancing's Kevin Clifton, Freeze The Fear's Chelcee Grimes and Paddy McGuinness' wife Christine among the line up who all take on sports events.
