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Daily Mirror
Daily Mirror
Entertainment
Zara Woodcock

ITV's Martin Lewis 'viscerally angry' as fraudsters use deepfake of him to scam people

Martin Lewis Facebook Elon Musk Ben Shephard

ITV's Martin Lewis said he's "viscerally angry" after discovering criminals have been using an AI-generated version of him to scam people.

The Money Saving Expert's face has been 'deep-faked' to promote a fake 'Elon Musk investment' on Facebook.

A chilling new clip appears to show the Money Saving Expert promoting an investment app on breakfast TV - but it is in fact the result of a clever AI scam, which is using the latest technology to mimic his face and voice.

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