The Loose Women panel all appeared on screen all wearing the same colour for a very important reason on Thursday, as they marked a year since Brenda Edwards' son Jamal passed away.
The first indication of the show's tribute to music entrepreneur, founder of SBTV and youth campaigner Jamal was given during This Morning, when Phillip Schofield and Holly Willoughby crossed live to their ITV neighbours to find out what they had coming up on their show.
Loose Women host Charlene White was on hand to speak to Phillip and Holly and as the camera panned to show her and her colleagues all wearing blue, the ITV news anchor and I'm A Celebrity star began: "As you can both see and everyone watching, we are wearing blue today and that's for a very good reason."