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The Guardian - UK
The Guardian - UK
Business
Jane Croft

ITV profits plunge by 60% amid brutal advertising downturn

Toby Jones as Alan Bates and Julie Hesmondalgh as Suzanne in the hit drama Mr Bates v the Post Office
Toby Jones as Alan Bates and Julie Hesmondalgh as Suzanne in the hit drama Mr Bates v the Post Office Photograph: ITV

ITV has recorded a sharp drop in annual profits as the brutal advertising downturn experienced last year outweighed record revenues in its studios business, which made the recent hit drama Mr Bates v the Post Office.

The UK’s largest free-to-air commercial broadcaster said pre-tax profits had fallen by 61% to £193m in 2023, against £501m in 2022, after it was hit by a drop in advertising revenue as well as the planned investment costs in its ITVX streaming service.

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