The stars of Love Island usually cash in after their stint in the South African villa as the brand deals roll in and they become social media sensations.
Companies such as Pretty Little Thing all make a beeline for the most popular contestants and many of the Islanders go on to make a pretty penny, although sometimes that's not always the case.
While some contestants such as Molly-Mae Hague and Ekin-Su Cülcüloğlu have gone on to find fame and wealth through lucrative brand partnerships and social-media sponsorships, others did not experience the glitz and glam they thought they signed up for.
