Loose Women viewers wondered what was going on after an unexpected move during the first show of the week. Monday's episode of the ITV lunchtime show saw Ruth Langsford at the helm as she was joined on the panel alongside Judi Love, Janet Street-Porter and Brenda Edwards.
The foursome were back for the usual fiery debates and giggle-inducing topics but things took a slightly strange turn when the show cut to the advert break only for the Loose ladies to reappear in the studio, all in the same attire, as part of an advertisement for Walkers.
In a first for ITV daytime, Walkers has partnered with Loose Women to create an innovative, fully integrated commercial campaign. The iconic panel have taken over the ad break ‘as live’ to debate the big question: when it comes to sandwiches, 'are you CrispIN or CrispOUT?'
