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The Independent UK
The Independent UK
Business
Holly Williams

Joe Wicks fitness app gets £3m boost from TV broadcaster

Joe Wicks The Body Coach Covid-19 ITV1

Broadcasting giant ITV is set to inject up to £3 million into The Body Coach app, the popular fitness platform created by TV personality and coach Joe Wicks.

This strategic move, part of the broadcaster's ITV AdVentures Invest fund, will grant The Body Coach app significant advertising exposure across ITV's television channels and its streaming platform, ITVX.

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