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Evening Standard
Evening Standard
Business
Holly Williams

ITV invests up to £3m in Joe Wicks fitness app

Joe Wicks The Body Coach Covid-19 ITV1
Broadcasting giant ITV has agreed to invest up to £3 million into The Body Coach app created by TV star and fitness coach Joe Wicks (Matt Crossick/PA) - (PA Archive)

Broadcasting giant ITV has agreed to invest up to £3 million into The Body Coach app created by TV star and fitness coach Joe Wicks.

The deal is the latest through its media for equity investment fund ITV AdVentures Invest and will see the group invest in return for The Body Coach app advertising across ITV’s channels and its online streaming service ITVX.

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