I'm a Celebrity... Get Me Out of Here's Mike TIndall revealed on Saturday night's episode that he has been playing Matt Hancock at his own game after discovering the former health secretary's secret advertising tactic in which the MP has been making sure his t-shirt and his phone numbers are on display at all times.
Viewers saw the MP placing his red gillet in plain sight next to the red 'camp leader' chair, before the former rugby star took to the Bush Telegraph to say: "Matt’s making sure his t-shirt and his phone numbers are on display at all times. Matt clearly wants to win", before adding: "Once a politician, always a politician. Always polling for votes."
To combat this, Mike, who is married to British Olympian Zara Tindall, began seeking out his campmate's t-shirts and turning them over when he's not there in a bid to sabotage the politician's attempts. He added: “I’m taking great pleasure in turning it around every time he leaves camp.”