ITV has confirmed it remains in "active" discussions with Sky regarding a potential £1.6 billion sale of its broadcasting business, a move that could significantly reshape the UK's television landscape.
The proposed deal would see the I’m A Celebrity… Get Me Out Of Here broadcaster divest its media and entertainment (M&E) division to the Comcast-owned rival, aiming to create a formidable streaming and broadcasting entity capable of competing with global giants like Netflix, Amazon, and Disney+ in the UK market.
