Good Morning Britain viewers found themselves being distracted as Paul Burell made a fresh appearance on the show. The former butler to the late Princess Diana appeared on the ITV news programme on Monday (November 14) via video link to chat to Susanna Reid and Richard Madeley.
The trio were also joined by Dame Esther Rantzen, who was live from the New Forest, to chat about Matt Hancock's latest exploits in I'm A Celebrity... Get Me Out Of Here. The former health secretary has been in the jungle for barely a week and all the attention has been on him as he continues to face questions from his campmates and bushtucker trials.
GMB was posing the question of whether reality TV can rescue stars from a lifetime of cancellation. It comes after Matt, 44, tearfully revealed that he was looking for 'forgiveness' from his I'm A Celeb appearance.