Susanna Reid often gets viewers talking on Good Morning Britain about her latest opinions on events in the news.
But on Wednesday's show it was all about the presenter's latest look - and it was distracting viewers.
Susanna, 51, was back at the helm of the ITV news programme alongside Richard Madeley. The pair kicked off the show at 6am by discussing Ukrainian President Volodymyr Zelensky's historic address to MPs on Tuesday.
Richard started by saying: "You just have this feeling that history’s being made here," before continuing: "What an extraordinary man this guy is, and what a clever speech. What a clever way to channel Shakespeare and then to channel Churchill, I mean really… this is a comedian! And he is a top-drawer politician. He knows his stuff."
After showing a clip of his speech, which has been compared to those of wartime leader Winston Churchill, Susanna later said: "He’s the hero that they didn’t realise they’d need," as Richard responded: "Absolutely."
Throughout the rest of the show, the co-hosts continued to bring the latest updates on Ukrain's war against Russia following Vladimir Putin’s invasion which is now in its 14th day.
But over on social media, Good Morning Britain viewers were chatting about Susanna's outfit as she rocked a snakeskin red dress with mesh sleeve dealing which she paired with a thick black belt highlighting her hourglass figure.
Her brunette locks had also been tightly curled and her usual middle parting had been pushed to one side to give a more rock n roll look.
Viewers, however, felt that Susanna's latest look reminded them of something else.
@Rise_and_grind7 tweeted: "Susanna looks like she’s gone straight into work from a over 50s “Disco” last night #gmb."
"#GMB is Susanna going to a disco," @ladyboswell said.
@dobiemanengland commented: "Reid has got the hair and the dress Bang On 10/10 #GMB."
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