Hosts of ITV's Good Morning Britain were stunned when a guest issued a warning to anyone buying a variety of essential household items. The show, anchored by Ed Balls and Charlotte Hawkins, is a popular choice for viewers looking to get their daily dose of news, weather and sports, as well as updates on entertainment, health and other current affairs.
Today's episode of the ITV programme covered the cost of living crisis. Consumer journalist Harry Wallop aimed to show viewers the sharp rise in food inflation and the impact it's having on their shopping trips.
He appeared with a basket of kitchen goods that included staple buys in many households across the UK. The basket included items like eggs, bread, milk, pasta, butter and bananas, reports the Liverpool Echo.
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He explained how figures from the Office of National Statistics show shoppers could have bought the items for a total of £8.40 based on average prices last year. Charlotte was shocked when the guest revealed how sharply these have increased in just 12 months. He said: "If you wanted to buy that basket now, your £8.40 would now cost you £10.83."
Harry specified the accelerating cost of eggs and butter as a particular point of concern. He said: "Eggs have gone up so much. A dozen eggs used to be £2.40 a year ago. In the space of a year, it's gone up to £3.29. That's a third. It's really, really high.
"Everyone has noticed the price of a pack of butter goes up. £1.83 and it is now above £2.40. Some big brands have been shrinking their packs of butter too."
The commentator explained the rate of inflation has shown signs of slowing down but it is nowhere near to falling to what prices were a year ago. He explained that prices have increased due to Brexit and Russia's invasion of Ukraine.
He added: "A lot of the energy prices are just higher, a lot of the labour costs of hiring people at supermarkets is higher."
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