Good Morning Britain faced a bit of a blunder tody.
Former British men's number one tennis player, Greg Rusedski, appeared on the ITV talk show to chat to hosts Kate Garraway and Ben Shephard about the Wimbledon Tournament. Together, they discussed the best up and coming players.
The sportsman was talking about Liam Broady, a 28-year-old player from Stockport, when he accident dropped a swearword - and fans on Twitter were quick to notice the blunder.
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Greg said: "He's a cheeky chappie. He likes to rip all the other players, whether it's Andy Murray. He likes to take the p*** out of them. He's got a good sense of humour." He added: "I'm so so pleased for him because he's put in the effort and the time and what a moment."
Normally when someone swears live on air before the 9pm watershed, presenters are forced to issue an apology. However, Ben and Kate failed to mention it at all.
Fans on Twitter thought it was hilarious and shared their comments. One user said: "@GMB ooooh Greg Rusedski just said 'p***'. Wait for the pearl-clutchers to start complaining.......#GMB."
Another user said: "Wonder if Greg’s gonna drop an F bomb in #gmb." Sue said: "Very surprised they never told him he's not allowed to say take the p*** #GMB."
Victoria said: "No apology for Greg saying ‘p***’ on morning tv. The Ofcom regulars won’t like that #GMB."
ITV have been approached for comment.
Good Morning Britain airs weekdays from 6am on ITV and the ITV Hub
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