Don’t mention the war. Mark Pougatch mentioned it, right at the start of ITV’s World Cup coverage, but I think he got away with it. He also, to his credit, highlighted the outrageous ticket prices, as well as the disgraceful treatment of the teams, fans and officials who now find themselves persona non grata in the US. Even Donald J Trump, the first (and quite possibly last) holder of the Fifa Peace Prize, got a mention. Pougatch also gave a visibly emotional Ian Wright the chance to suggest that the US has “no idea of the spirit of the game”. All unexpectedly and encouragingly feisty.
Of course, it was no Gary Lineker, railing against the hosts’ human rights record while launching the BBC’s coverage of Qatar 2022. But Lineker is a corporation ghost now – no longer at the Beeb but podcasting for Netflix. The BBC have, on the grounds of cost, opted to present this World Cup from an austerity bunker in Salford. The Telegraph derided this as a “work from home” operation. ITV are already having some fun with it too.
