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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

ITV announces new cost-cutting drive as half-year profits fall 44%

England celebrate a late equaliser against Italy
England’s win against Italy in the Women’s Euros 2025 semi-final on Tuesday night delivered ITV’s highest figures of the year, with 10.2 million viewers. Photograph: Domenico Cippitelli/NurPhoto/Shutterstock

ITV has launched a further £15m in cost cuts after profits plummeted in the first half of the year as it struggled to repeat the success of an advertising boom in last year’s men’s European football championships.

Pre-tax profits were down by 44% year on year to £99m in the first six months as total advertising revenues fell by 7% to £824m.

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