Two of the biggest controller brands are going head-to-head with their latest product launches, and when I say head-to-head, I mean launching in the same 24 hours, and they look almost like long-lost twins. It's almost as though the two brands caught wind of what one another had planned, but the result for us is that two new Xbox Series X controllers have entered the market.
For starters, 8BitDo has launched pre-orders for its new 8BitDo Ultimate 3 controller for Xbox, which officially releases in August in the UK, and in October in the UK. Interestingly, this comes ahead of the 8BitDo Ultimate 3E, which I covered a few months back, as pre-orders for that arrive on May 26. The Lavender Dusk edition is available to reserve at Amazon now, and it does look a bit different from the "3E" we saw at CES.