As the year's biggest aviation event approaches, with Boeing facing the prospect of a spotlight on the problems besetting its commercial jet programs and public criticism of its management by leading customers, the company opened up a little this week to highlight the positives.
A month before the Farnborough Air Show opens in the United Kingdom, Boeing gave limited executive briefings on the state of its business and let reporters tour its local jet assembly plants for the first time since the onset of the pandemic.
Missing was news of any relief from Boeing's troubles. Management nevertheless made a case that it is working methodically through its problems, and that Boeing can recover market share lost to rival Airbus.
