“It’s gonna be so tasteful what we’re doing. This isn’t just like hooking up an image of my dad to ChatGPT”: Jack Osbourne claims that their plans for an AI Ozzy won’t be “lame”

British singer Robbie Williams performs during a tribute to late English singer Ozzy Osbourne (pictured at top) during the BRIT Awards 2026.

It’s not even a year since Ozzy Osbourne left us and already there are plans to turn him into an AI-powered avatar.

That’s what Sharon Osbourne and son Jack promised at the Licensing Expo last week. They have entered into a partnership with a tech company called HYPERREAL (very deliberately all in caps and one word, it seems) to create, in Jack’s words: "the digital DNA of Ozzy Osbourne, voice, image and movement.”