Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - AU
The Guardian - AU
Sport
Nick Tedeschi

It’s easy to hate the Roosters – but their success is built on a culture of respect

Sydney Roosters head coach Trent Robinson and Hugo Savala embrace after their NRL semi-final win at Allianz Stadium
Sydney Roosters seek a fourth premiership in their 14 seasons under coach Trent Robinson when they meet Newcastle Knights in the 2026 NRL grand final. Photograph: Dan Himbrechts/AAP

It is somewhat lost to history given he is now the longest-serving Sydney Roosters coach but when Trent Robinson was hired by the NRL club in late 2012, it was a surprise. Jason Taylor was heavily favoured even after his tumultuous departure from South Sydney. The league’s coaching ranks were filled with old school disciplinarians and those of the ranting and raving bent. Another new hire at the time, Michael Maguire at the Rabbitohs, had enjoyed a successful debut season but was very much a football obsessive who viewed players as his pawns.

Robinson was and is the antithesis of Maguire and has operated very differently to the traditional macho dictatorship often seen in top tier rugby league coaching. As he prepares for his fourth grand final in his 14th season at the helm of the tricolours, Robinson stands tall as the leader of a new way that prizes personal connection, treats players as people, and understands that stability and happiness hold tremendous value.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.