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Fortune
Fortune
Prarthana Prakash

Italy is mulling a €25-a-night tax for tourists staying at its most expensive hotels to turn overtourism into economic gain

Tourists at the Trevi Fountain in Rome, Italy. (Credit: Stephanie Gengotti—Bloomberg/Getty Images)

It feels great to be popular—until the fame gets out of hand. That’s become Italy’s battle this summer. 

With hundreds of millions of tourists flocking to the sunny European destination this summer, the uptick seems relentless. It’s now become a source of public anger across the region. 

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