The middleweight segment is thriving across all categories with new models entering the market left and right. At EICMA 2023, we saw a lot of new models from various manufacturers hit the scene, particularly in the 400cc to 500cc segment. This time around, it’s another historic Italian brand that was acquired by a Chinese company.
SWM was founded in the 70s in Italy. Known as Speedy Working Motors, the company focused particularly on enduro and motocross, with a series of lightweight and performance-oriented dual-sports. These days, SWM is still in existence, but is no longer Italian-owned. While its headquarters remain in Italy, most of its funding, as well as the development and production of its models, takes place in China, under the leadership of Shineray, an automotive manufacturer operating across the car, motorcycle, and heavy vehicle industries.
