The rise of artificial intelligence (AI) has permeated our lives in ways that go beyond virtual assistants like Apple’s Siri and Amazon’s Alexa. Generative AI is not only disrupting how digital content is created but it's starting to influence how the internet serves us.
Greater access to large language models (LLMs) and AI tools has further fueled the dead internet conspiracy theory. This idea, posited in the early 2020s, suggested that the internet is actually dominated by AIs talking to and producing content for other AIs — with human-made and disseminated information a rarity.
