
It: Welcome to Derry is set to follow in its trailer's footsteps and make us wait a while for Pennywise to show up – but it has plenty of other frights up its clown-cuffed sleeve, assures the team behind the horror spin-off.
"It's about a build-up of tension," director Andy Muschietti explains in the new issue of SFX magazine, which features the small-screen Stephen King adaptation on the cover and hits newsstands on Wednesday, October 8. "In a series, it translates to basically not showing the monster in a movie until it’s the right time. It's the Jaws effect. It's very basic. The idea is building tension around the apparition of a monster that we know already, and people are waiting – when is it going to appear?