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Metal Hammer
Metal Hammer
Entertainment
Stephen Hill

"It was pretty freaky getting zipped up in the body bag. It’s like, 'Okay, how many other times is this ever going to happen?'" How metal icons Korn finally broke the charts with a smutty song, a controversial look and a truly deranged video

Korn sitting on a basketball court in 1996.

Korn are, of course, the Godfathers of nu metal. Their 1994 self-titled debut album was a game-changing masterpiece that went on to define the sound of heavy music in the second half of the 90s. But, commercially speaking, it was a slow burn. It took a couple of years before Korn started making inroads into mainstream charts, specifically on their second studio album, 1996’s Life is Peachy, which peaked at number three on the US Billboard 200.

Its success was helped by a song that took classic nu metal crunch, a fictional piece of smutty lore behind the name of one of the world's biggest sportswear brands, plenty of bad language and a video that featured the members of Korn as corpses dressed in lingerie. Hardly the best recipe for crossover success, but A.D.I.D.A.S. still became their highest charting single of the 90s.

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